BusinessIndians Prefer Stronger Ready-to-Drink Alcohols Over Lighter Options
Indian consumers are favoring ready-to-drink (RTD) alcoholic beverages with a stronger kick, preferring drinks closer to traditional spirits. This trend contrasts with global alcohol companies shifting towards lighter, lower-alcohol-by-volume (ABV) options like hard seltzers. The preference highlights a unique market trend in India amid changing global drinking habits.
Mint Companies·



