BusinessPhoto: Hindustan TimesCCPA fines Sunrise Foods ₹1 lakh for false '100% whole wheat bread' claim
The Central Consumer Protection Authority (CCPA) fined Sunrise Foods ₹1 lakh for falsely marketing its Everyday bread as "100% Whole Wheat Bread" when it contains only 64% whole wheat. The regulator ordered the company to stop misleading ads across all media and submit a compliance report within 15 days. The product failed to meet the FSSAI minimum 75% whole wheat flour requirement.
Hindustan Times·




