Reality Shows and Cricket Remain Advertisers' Safe Bets
Reality shows like Bigg Boss and Kaun Banega Crorepati continue to attract advertisers despite a blackout. Bigg Boss has secured 95 sponsors across its language editions, while KBC has 25 sponsors. Cricket, especially India matches, draws strong advertiser interest in a year lacking major events like IPL or ICC tournaments. The India-West Indies and India-New Zealand series have seen strong brand response.
Economic Times·




