Premium Spirits Sales Outpace Cheaper Liquor in India
Premium spirits sales in India are growing rapidly, with volumes expected to rise until 2025. Cheaper liquor categories are growing more slowly, signaling a shift in market composition. Indian malt whiskies are among the fastest-growing segments, surpassing Scotch malts in sales volume in 2024. The overall spirits market is set to expand steadily due to rising incomes and changing consumer preferences.
TOI Business·


