BusinessPhoto: HT TechMeta Highlights Social Media, AI Impact on India's Festive Shopping
Meta has launched a festive marketing playbook for India, showing that shopping now extends beyond Diwali to weddings, Christmas, and year-end sales. The report reveals 85% of festive shoppers use Meta platforms weekly, 86% seek social media inspiration before buying, and 60% of new online shoppers come from Tier 2 and Tier 3 cities. It emphasizes creators and AI as key drivers of changing shopping habits.
HT Tech·


