BusinessPhoto: HT WorldLyft Launches Alcove for Luxury Corporate Travel
Lyft is launching Alcove, a new chauffeuring brand targeting luxury corporate travel for executives. The service aims to provide high-end, full-day travel solutions for C-suite leaders attending meetings, conferences, and flights. Alcove will expand Lyft's premium offerings by integrating TBR Global Chauffeuring, a Glasgow-based luxury provider acquired for $110 million, enhancing global reach and 24-hour service, especially in the U.S.
HT World·



