RXBAR Founded in 2013 Sold to Kellogg for $600 Million
In 2013, Peter Rahal and Jared Smith launched RXBAR from Rahal's parents' basement, focusing on nutritious protein bars. The brand quickly gained popularity, leading to its acquisition by Kellogg Company in 2017 for $600 million. Rahal stayed on as CEO for two years after the sale before stepping down, marking a major success in the clean-label snack market.
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