SportsIPL 2026 Sees 42% Rise in Kannada Commentary Viewership
IPL regional language commentary in India experienced a 42% increase in watch time on TV and digital platforms, largely driven by the JioStar Kannada feed. Bengaluru's storytelling approach and the RCB fan culture have contributed to creating a unique cricket viewing experience, expanding the audience for Kannada commentary.
Deccan Herald··Bengaluru


