India's Smartphone Sales Drop 16% During Navratri Festival
India's smartphone market saw a 16% year-on-year decline in unit sales during Navratri, driven by affordability issues. Retailers reported a 20% sales drop since Navratri began. Premium smartphone sales remained stable, but entry-level models faced significant losses. The industry expects further price hikes after Diwali, which may affect future sales negatively.
Economic Times·



