BusinessPhoto: Business StandardFirstClub Launches Beauty and Personal Care with Ingredient Transparency
FirstClub, known for its quality-focused grocery app, is expanding into beauty and personal care after 18 months of ingredient transparency efforts. The company bans over 200 harmful ingredients and applies its 'Filtered for Good' label to new products like shampoos, moisturizers, and sunscreens. It uses global standards and proprietary tests to ensure safety and quality, responding to consumer demand for clearer product information.
Business Standard·



