E-commerce Festive Sales See Strong Demand from Smaller Towns
The 2026 e-commerce festive sales in India have started with strong demand from smaller towns and increased traction in premium product purchases. Amazon's Great Indian Festival recorded a historic opening with 100% year-on-year growth in shopping volume. Flipkart and Amazon both reported strong starts to the festive sales season, offering deals on electronics including earbuds, speakers, smart TVs, and smartphones from brands like Vivo and iQOO.
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