BusinessPhoto: HT WorldDiageo Bought Casamigos Tequila for $1 Billion in 2017
In 2017, Diageo agreed to acquire Casamigos, a tequila brand founded in 2013 by George Clooney, Rande Gerber, and Mike Meldman, for up to $1 billion. The deal included $700 million upfront and $300 million contingent on performance over 10 years. Casamigos was noted as America’s fastest-growing super-premium tequila, with strong U.S. sales and 54% annual growth before the acquisition.
HT World·


