Dhurandhar Marketing Head Explains Ranveer Singh's Limited Promotion
Aditya Dhar and Ranveer Singh's film Dhurandhar earned over Rs 1,300 crore globally. The marketing team, led by Varun Gupta from Max Marketing, chose to limit Ranveer Singh's promotional appearances, focusing instead on long-format content. Despite initial criticism, the director and marketing team remained confident in their strategy, which contributed to the film's box-office success.
TOI Entertainment·



