Daymond John Builds FUBU Empire From $40 Side Hustle
Daymond John launched FUBU in the early 1990s with just $40 and his mother's support. He sold handmade hats in Queens, quickly generating strong sales. After banks rejected his loan requests, his mother secured a second mortgage to fund the business. Collaborations with hip-hop artists like LL Cool J boosted FUBU's visibility and helped establish it as a global brand.
TOI World··Queens


