BusinessD2C Insider Launches Rs 150 Crore Early-Stage Fund ConsumerX Ventures
D2C Insider is launching ConsumerX Ventures, a Category II alternative investment fund with a Rs 150 crore corpus to back 25 early-stage D2C brands at pre-seed and seed stages. The fund aims for 10–15% ownership in portfolio companies, reserving 40% for follow-on capital. It received SEBI approval and plans Rs 3–5 crore average investments to help startups reach Rs 100 crore revenue and Series A funding within 18 months.
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