Apple iPhone 18 Pro Launch Sparks Frenzy and Impulse Buying
The launch of the Apple iPhone 18 Pro models has caused a buying frenzy, with fans and celebrities fueling impulse purchases. Despite the availability of the new models, older versions like the iPhone 17 Pro and Galaxy S26 remain cheaper. An Indian billionaire reacted to a man claiming he sold family gold to buy the iPhone 18 Pro for his wife, highlighting high demand. Sales exceeded expectations on launch day.
BusinessLine·


