Business3 Checks to Avoid Buying Fake Products Online This Festive Season
During the festive season, online shoppers face a high risk of buying counterfeit products. A 2026 report by the Authentication Solution Providers' Association found that 89% of urban consumers have purchased fake items at least once. Experts advise verifying seller credentials, product details, and using digital authentication tools to ensure product genuineness and avoid costly mistakes.
NDTV··Mumbai


