BusinessWhole-Body Deodorants Emerging as New Trend in India
Astha Jain, co-founder of imfresh and Shark Tank India Season 5 participant, highlights a shift in the Indian personal-care market towards whole-body deodorants. Younger consumers seek products addressing overall hygiene with ingredient-conscious, long-lasting solutions. This trend reflects a market gap beyond traditional deodorants focused on specific body areas, driven by changing habits and quick commerce growth.
HT Health·


