BusinessPhoto: NDTVWho Earns When Songs Go Viral in India's Creator Economy?
India has 2-2.5 million active digital creators influencing $350-400 billion in annual consumer spending, potentially reaching $1 trillion by 2030. However, only 8-10% monetize effectively, with many earning under Rs 18,000 monthly. Music is central to content, but independent musicians earn little from viral songs. Platforms and creators with music libraries benefit most, while unauthorized use risks takedowns, explained by industry experts including Hoopr CEO Gaurav Dagaonkar and musician Kaustubh Patil.
NDTV··Mumbai




