BusinessWhatsApp to Charge Businesses for Some Customer Service Messages from October 1
Starting October 1, Meta will charge businesses using the WhatsApp Business Platform in India and other markets for certain customer service messages that were previously free. Businesses will receive a limited number of free messages monthly, after which charges apply per message. Businesses had to add payment details by September 30 to avoid service disruptions. Charges apply to non-template service messages sent by human agents.
News18 Business·3h ago

