BusinessWhat Startups Can Learn From India's Biggest Consumer Brands
India's beauty and personal care market has long been dominated by legacy FMCG companies like Hindustan Unilever, Procter & Gamble, Dabur, Marico, and ITC, which rely on extensive offline distribution. Mamaearth entered in 2016 as a digital-first challenger amid rising e-commerce, smartphone use, and social media in urban India. Honasa Consumer recently went public, marking a milestone for digital-native brands.
MarkHub24·



