BusinessVijay Deverakonda’s UNHYPE sells out 10,000 skincare routines in two weeks
UNHYPE, the skincare brand co-founded by Vijay Deverakonda, sold out its entire launch edition of 10,000 VD Signature Routines within two weeks, generating ₹1.3 crore in revenue. The launch included 30,000 individual products across Acne Safe and Brightening routines. Each routine features a face wash, moisturizer, and sunscreen, designed for everyday Indian skin. Pre-booking began on September 11, with shipping starting September 21.
HT Business·




