HealthPhoto: HT HealthUnderstanding Clean Beauty in 2026: Safety and Claims Explained
Clean beauty in 2026 focuses on ingredient safety, formulation quality, transparency, and scientific evidence rather than just natural or vegan labels. The term lacks a universal definition, causing brands to have varying standards. Consumers are encouraged to look beyond marketing claims and understand how products are formulated and tested. Harlin Sachdeva, CEO of House Of Makeup, emphasizes making considered ingredient choices.
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