UK Mother-Son Duo Builds £55m Vegan Supplement Brand
A UK mother-son team founded Free Soul in 2017, developing a vegan protein supplement with an initial £15,000 investment. To fund their first stock, they worked in kitchen fitting. The business now has an annual turnover of £55 million, employs 50 people, and sells products through major UK retailers like Tesco, Boots, and Sainsbury's.
TOI World·


