TV Industry Urges Immediate Restoration of BARC Ratings
Kevin Vaz stressed the urgent need to restore BARC audience ratings to maintain stability in the broadcasting sector. He highlighted the importance of reliable measurement during the festive season for effective campaign planning. Vaz also noted the growth of India's media and entertainment industry, especially in digital and live events, and pointed to new opportunities in content commerce and micro-drama formats.
Economic Times·5h ago



