BusinessPhoto: Mint CompaniesTitan’s beYon Bet Focuses on Design Amid Falling Lab-Grown Diamond Prices
Titan is focusing on color, design, and experimentation to differentiate its beYon brand as prices of lab-grown diamonds decline. Despite the affordability trend, beYon aims to build a unique brand identity in a competitive market. However, it remains to be seen if this approach can maintain strong consumer demand over time.
Mint Companies·


