BusinessPhoto: Mint MarketsTitan, Bluestone, Kalyan Jewellers Expand Omnichannel Retail Strategy
Jewellery companies Titan, Bluestone, and Kalyan Jewellers are shifting focus from gold to omnichannel retail, allowing customers to browse, buy, and exchange jewellery seamlessly online and offline. ICICI Securities highlights rising affluent consumption and demand for lightweight jewellery driving this trend. Titan’s Caratlane brand targets younger, digital-first customers with affordable, lightweight products and operates 394 stores in 157 towns, plus international presence.
Mint Markets·




