BusinessTexprocil to Boost Kasturi Cotton Branding and FTA Benefits
The Cotton Textile Export Promotion Council (Texprocil) plans to increase the quantity of cotton branded as 'Kasturi Cotton Bharat' within two years. Newly elected chairman Ravi Sam highlighted that less than 50% of cotton meets the criteria for Kasturi branding. Efforts will focus on farmer benefits, quality improvement, and international recognition. The government is urged to control spurious cotton seeds and reduce approved seed varieties.
Hindu Business··Coimbatore



