SportsPhoto: Deccan HeraldTCS-Marathons Generate 53% Economic Impact, 73% Charity Funds
According to Brand Finance's Marathons 50 report, TCS-partnered marathons contribute 53% of the $6 billion economic impact and 73% of the $434 million charitable fundraising generated by the world's top 50 marathons in 2025. David Haigh, Brand Finance Chairman, highlighted TCS's role in enhancing marathons through technology, innovation, and sustained investment, benefiting runners, cities, and charities.
Deccan Herald··Bengaluru



