BusinessSplitsvilla Winner Launches Moroccan Beauty Brand MoroMaa in India
Soundous Moufakir, Splitsvilla winner and The Traitors 2 contestant, launched MoroMaa, a Moroccan beauty and lifestyle brand, in India on June 27, 2026. After moving from France to Asia, she noticed a lack of authentic Moroccan products, inspiring her to start the brand. MoroMaa quickly sold out two products and raised ₹1.5 crore from AJ VC for a 9% equity stake. Soundous leads the company as founder and CEO, aiming to create a niche for 'M Beauty' in India's growing market.
HT Health·


