BusinessSmirnoff Ice Launches in India with Two Variants
United Spirits has launched Smirnoff Ice in India, introducing two variants: Smirnoff Ice with 4% ABV and Smirnoff Ice Max with 8% ABV. Available flavors include Jamun, Cranberry, and Citrus. Sales have started in Goa, Bengaluru, and Mumbai as the company targets the ready-to-drink market.
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