Small Sellers from Tier 2 and 3 Cities Drive Amazon India's Festival Growth
During the first week of Amazon India's Great Indian Festival 2026, small businesses across India saw strong sales growth. Seller sales grew 3.5 times, and products sold more than doubled. New sellers increased units sold by over 2.5 times, while SMBs crossing Rs 10 lakh in sales grew over fourfold. Over 70% of sellers were from Tier 2 and Tier 3 cities, marking Amazon's highest seller participation ever, up nearly 30% year-over-year.
Deccan Herald·