Set-Top Boxes Gain Focus as New TV Ratings Meters
Following the suspension of Broadcast Audience Research Council ratings, interest has grown in using Return Path Data (RPD) from connected set-top boxes to measure TV viewership. GTPL Hathway shares such data to track channel viewing, while Tata Play uses RPD internally. The Ministry of Information and Broadcasting highlights RPD's role for future distribution platform operators, though concerns about credibility and sampling transparency persist.
Economic Times·




