BusinessSaudi Arabia Launches Ceer, Its First Electric Car Brand
Saudi Arabia has launched Ceer, its first home-grown electric car brand, featuring two futuristic models: the Exobot sedan and SUV. Backed by the Public Investment Fund and partnered with Foxconn, BMW, Hyundai, and Rimac, Ceer aims to build a green automotive industry from scratch. The $1.3 billion factory near Jeddah can produce 240,000 cars annually, reflecting Crown Prince Mohammed bin Salman's vision for a sustainable future.
HT Health··Jeddah

