Rising Tech Costs Boost EMI Sales During Festive Season
With smartphone and laptop prices rising 25-40% recently, consumers are increasingly using EMIs and buy-now-pay-later options this festive season. Retailers like Pai International Electronics and Vijay Sales report 70-80% of smartphone sales financed through EMIs, up from 40-50% last year. Price hikes are driven by memory chip cost surges, rupee depreciation, and higher freight charges.
ET Tech·


