Reliance Launches ₹20 Joyland Milk, Challenges Amul and ITC
Reliance Consumer Products has introduced Joyland flavoured milk in Tamil Nadu at ₹20, entering the ready-to-drink dairy market dominated by Amul, ITC, Mother Dairy, and Cavin's. Available in Strawberry, Vanilla, and other flavors, Joyland broadens Reliance's consumer goods beyond Campa soft drinks. India's flavoured milk market is expected to reach ₹8,360 crore by 2026.
Economic Times·




