BusinessRed Bull Sues FSSAI Over Energy Drink Label Ban in India
In June, India ordered manufacturers of high-caffeine beverages marketed as 'energy drinks' to stop using that label. The Food Safety and Standards Authority of India (FSSAI) rejected attempts to delay this regulatory move. The energy drink market in India is projected to reach $1.6 billion by 2028. Red Bull has sued the regulator, claiming the label ban could halt its business.
Mint·3h ago




