BusinessPhoto: News18 BusinessQuick Commerce Transforms FMCG Distribution Ahead of Festive Season
Quick commerce is reshaping India's FMCG distribution as consumers increasingly prefer digital, on-demand purchases during the festive season. Traditionally reliant on planned shopping and bulk buying, shoppers now use apps for immediate needs like snacks and sweets. E-commerce accounted for 7% of FMCG sales in Q1 2026, rising to 14% in metros and 21% in the top eight metros, impacting inventory and distribution strategies for FMCG companies.
News18 Business·


