Quick-Commerce Expands Festive Diwali Offerings in India
Quick-commerce platforms in India are expanding their Diwali shopping categories to include fashion, beauty, and gifting items. Myntra and Amazon report significant growth in orders and customer engagement during the festive season. This trend reflects a shift in consumer behavior toward immediate shopping solutions, with quick-commerce expected to capture a larger share of online retail, enhancing convenience for shoppers.
Economic Times·
