BusinessPrada Entices Ultrarich with Exclusive Fashion Week Experiences
Prada invited over 100 top customers to Milan Fashion Week, offering private access to Leonardo da Vinci’s “Last Supper” and exclusive dinners. The event featured a womenswear show with crocodile handbags priced above $20,000, available only to VIP clients. Guests toured Prada’s renovated Milan flagship, which includes private shopping, re-editions of 1988 runway looks, tailoring, and unique fine jewelry, aiming to attract ultrarich consumers.
HT Health·3h ago·Milan