BusinessPhoto: HT WorldPorsche CEO Plans Pricier Cars, Performance Bonuses, Less Remote Work
Porsche CEO Michael Leiters announced a revival plan focusing on pricier cars, performance-based bonuses, and increased office presence. He emphasized that bonuses depend on company profit recovery, urging staff to work more in-office to boost engagement. This strategy aims to counter recent challenges like China sales drops, tariffs, and electric vehicle bets, with no quick market improvement expected.
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