BusinessPhoto: Business StandardPhonePe Invest Rebrands to Attract Everyday Indian Savers to Equities
PhonePe has rebranded its Share.Market platform as PhonePe Invest to attract millions of everyday Indian savers who currently invest in gold, fixed deposits, and mutual funds into the equity market. Founder Rahul Chari described the platform as a bridge for first-time investors, combining stocks, IPOs, mutual funds, and F&O with a new Portfolio Optimiser tool to help users build and optimize portfolios.
Business Standard·




