Palmonas Expands Offline Stores to Boost Jewellery Sales
Demi-fine jewellery brand Palmonas is focusing on offline retail expansion to compete in the crowded branded jewellery market. Cofounder Pallavi Mohadikar said Palmonas operates 105 stores and plans to reach 160 by fiscal year-end. Offline stores show a 46% repeat purchase rate and higher average order values compared to 32% online. Mohadikar aims to reduce marketing costs as retail presence grows.
ET Tech·3h ago




