SportsPakistan Cricket Board Sells Broadcast Rights at Half Price
The Pakistan Cricket Board sold the broadcasting rights for 25 domestic international matches at a significantly lower price than the reserve price. The reserve price was 600 million Pakistani rupees, but the winning bid was only 350 million. State broadcaster PTV was the sole buyer. Factors include outstanding dues to previous broadcasters, team performance, and advertiser reluctance.
Aaj Tak·




