BusinessOpenAI Integrates Conversational Ads into ChatGPT Experience
OpenAI has introduced conversational advertising within ChatGPT, allowing brands like Uniqlo, KFC, and Tanishq to engage users through interactive ad cards embedded in chat responses. These 'Sponsored Agents' enable users to explore products and ask follow-up questions without leaving the conversation. OpenAI also launched tools for advertisers to create and manage campaigns using AI, integrating with platforms like HubSpot and Shopify to enhance marketing within ChatGPT.
Afaqs·14h ago



