BusinessNon-Metro Cities Drive 70-80% of Amazon India's New Customers
Amazon India's vice-president Saurabh Srivastava stated that non-metro cities contribute 70-80% of the e-commerce giant's new customers. Tier-II and Tier-III cities alone account for 70% of new Prime members, who shop five to ten times more than non-prime users. There is a growing trend of premiumisation in these smaller cities, with consumers opting for higher-priced, better-quality products, especially in categories like smartphones.
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