HealthNMC Regulates Doctors’ Online Patient Acquisition Under Ethics Rules
The National Medical Commission (NMC) has introduced ethical guidelines regulating how doctors and hospitals attract patients online. Effective immediately, these rules prohibit paid rankings, fake reviews, referral fees, misleading claims, and AI-generated or manipulated patient testimonials. The guidelines cover all digital communication channels including websites, social media, messaging platforms, podcasts, and influencer content, aiming to ensure transparency and honesty in medical advertising.
Hindu Health··New Delhi



