BusinessNikhil Kamath Urges India to Export Culture Like Korea
Zerodha co-founder Nikhil Kamath suggested India should promote its culture alongside products to build global brands. Citing South Korea's success in exporting culture first, Kamath highlighted India's unique assets like Bollywood, music, food, yoga, and Ayurveda. He believes exporting India's cultural identity can enhance global brand value and consumer demand, similar to how Japan's global brand presence surpasses India's despite similar GDP shares.
Mint·3h ago

