New York Entrepreneur Builds $700K Business with Lupini Bean Pizza
Damiano Messineo launched Loopini in January 2025, a high-protein pizza made from lupini beans. Starting from one New York City location, Loopini expanded to major retailers like Whole Foods and Target by mid-2026. After 100 days of product testing during Ironman training, the brand reached $700,000 in revenue by April 2026 and plans national growth while maintaining quality.
TOI World··New York City



