EntertainmentPhoto: HT EntertainmentNetflix Users Watch Less, Open App Less Often, Internal Data Shows
Netflix users are engaging less with the streaming service, opening the app fewer days per month and spending less time watching, according to confidential internal data. Although total viewing time rose slightly due to more subscribers, individual usage declined. This trend began after Netflix cracked down on password sharing in 2022 and has continued, worrying leadership about competition and user value perception.
HT Entertainment·




